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The Arcadia Power Logo

The Arcadia Power logo is the graphical representation of our company. It is bold and empowering with friendly personality in its curves. It symbolizes a power button and a badge that everyone involved in the clean energy movement can wear. If you look closely you can see the sun rising over a peak.

Thank you for not editing, distorting or recoloring the logo, or placing it inside a white or light-colored box or border.

Logo Mark

When using our logo please use one of the following versions. Artwork has been provided below.

Logo Lockup

When using our logo mark alone is inappropriate, use one of the following lockups. Artwork has been provided for horizontal and vertical layouts. Both lockups have been tested for spacing and scale, so please don't alter them.

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Clear Space

The Arcadia logo mark and lockup should always be surrounded by the proper amount of clear space to ensure that headlines, text, or other elements do not encroach on the logo.

Logotype Anatomy

Our logo type is used as the supporting element of our identity. The logo mark should always be present when it is used out of a lockup. When the logo mark cannot be used alone, use one of the lockups provided on the following page.

Color Palette

This Arcadia Power color palette comprises of primary and secondary (accent) colors. They’ve been designed to work harmoniously with each other. The color palette was created as a complete and usable palette for both web and print. Note: RGB & HEX colors are brighter and should be used for on-screen applications. CMYK colors are for printing purposes only.

Primary Colors

  • Arcadia Green
  • PMS 2268 C
  • R136 G234 B83
  • #88EA53
  • C65 M0 Y80 K0
  • White
  • R255 G255 B255
  • #FFFFFF
  • Black
  • R0 G0 B0
  • #000000

Secondary Colors

  • Electric Blue
  • PMS 2995 C
  • R0 G177 B255
  • #00B1FF
  • C87 M1 Y0 K0
  • Solar Panel Blue
  • PMS 7455C
  • R22 G104 B185
  • #1668B9
  • C88 M60 Y0 K0
  • Dusk
  • PMS 7455C
  • R22 G104 B185
  • #13293D
  • C93 M76 Y50 K54
  • Cool Gray
  • PMS Cool Gray 10C
  • R102 G102 B102
  • #666666
  • C60 M51 Y51 K20
  • Community Green
  • PMS 7488 C
  • R102 G204 B51
  • #66CC33
  • C61 M0 Y100 K0
  • Evergreen
  • PMS 361 C
  • R51 G153 B0
  • #339900
  • C80 M15 Y100 K0
  • Power Pink
  • PMS 238 C
  • R255 G74 B199
  • #FF4AC7
  • C5 M80 Y0 K0

Primary Font: Graphik

With a rational grid comprised of multiple weights in different widths, the Graphik Collection is created for maximum flexibility in communication. The purposeful, elegant plainness and wide range of widths allow the Graphik collection to move effortlessly between being a central design element or playing a supporting role in editorial design, corporate branding, video and broadcast design, websites, apps, and user interfaces.

Secondary Font: Nunito

Nunito is a well balanced sans serif typeface superfamily, with 2 versions: The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography. Jacques Le Bailly extended it to a full set of weights, and an accompanying regular non-rounded terminal version, Nunito Sans.

Style Examples

H1 Headlines

Font: Graphik

Weight: Bold

Size: 60 px

H2 Headlines

Font: Graphik

Weight: Bold

Size: 42 px

Bodycopy

Font: Nunito

Weight: Regular

Size: 18 px

Button Treatments

Buttons can be created in a green outline with black type over white, white outline with white type over green or secondary colors, and white fill with black type over black or photographs.

Here are some examples of how buttons and how they should appear:

The Button Checklist
  • Make buttons look like buttons.
  • Font is Graphik, Semibold, 12px
  • Put buttons where users can find them.
  • Make the most important button look like it’s the most important one.
  • Label buttons with what they do.
  • Make sure the font has plenty of contrast and is easily readable.
  • Use title case styling within the button
  • Buttons with an outline have a 2 px line weight

Examples

Arcadia Power's Personality

Our Mission

Arcadia Power was born with a mission to make renewable energy options universally accessible. So, we built a platform that gives everyone more power over where their energy comes from, and what it costs.

Transparent

We believe in an open and honest energy experience.

Empowering

We're putting power in the hands of the people. Arcadia Power gives everyone the chance to know — and decide — what kind of energy they support.

Your Energy Advocate

We’re on your side as an advocate to support our members values and to help them save.

Optimistic

We are a bright spot in a complicated and dirty industry.